A Recent Case Study in Maximising Property Value
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A Recent Case Study in Maximising Property Value
In the dynamic real estate market, strategic renovations and professional styling can play a pivotal role in enhancing the appeal and value of a property. This case study examines a recent success story where a property underwent a small and cost-effective transformation, resulting in a remarkable sale outcome.
This great home presented a great opportunity for first home buyers and investors but required some attention to unlock its full potential. Identified as having great bones, we recommended to our lovely clients to make some small aesthetic enhancements to maximize its market value, the preparation for the sale was a small investment of just under $15,000 which resulted in a fantastic result for our clients.
Painting:
Interior: A fresh coat of neutral white paint was applied to create a bright and inviting atmosphere, allowing potential buyers to envision the space as a blank canvas for their own preferences.
Gardening:
The outdoor space was transformed with just a small amount of weeding, pruning and mulch, creating an inviting outdoor environment.
Professional Styling:
Working with our stylists to stage the property, showcasing its potential and maximizing the use of space.
Thoughtful furniture placement and stylish decor elements were chosen to highlight the property's key features and create an emotional connection for potential buyers.
Marketing Strategy:
High-quality professional photographs and a platinum property video showcased the property online, capturing the attention of potential buyers.
Utilized various online and offline marketing channels to reach a wide audience, emphasizing the property's unique selling points and recent enhancements.
The strategic combination of painting, styling, and targeted marketing resulted in the property selling prior to auction for an impressive $1,500,000, surpassing comparable sales in the $1,300,000 - $1,400,000 range. The successful sale not only exceeded the initial expectations but also showcased the importance of investing in property improvements to unlock its full market potential.
In the dynamic real estate market, strategic renovations and professional styling can play a pivotal role in enhancing the appeal and value of a property. This case study examines a recent success story where a property underwent a small and cost-effective transformation, resulting in a remarkable sale outcome.
To provide context to the sale, let's examine comparable sales in the area:
17 Stanley Street, Redfern
Final Selling Price: $1,375,000
2 Bed | 1 Bath | 95sqm
6 Douglas Street, Redfern
Final Selling Price: $1,280,000
2 Bed | 1 bath | 76sqm
34 Walker Street, Redfern
Final Selling Price: $1,480,000
2 Bed | 1 bath | 113sqm
Click here to view the property listing
